Website Strategy blog
How to generate more leads and sales from your website
You Probably Don't Need a Five-Page Website
Home, About, Services, Blog, Contact. Almost every consultant website has these five pages, and almo
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You Probably Don't Need a Five-Page Website
Home, About, Services, Blog, Contact. Almost every consultant website has these five pages, and almo
Read More →
Testimonials Aren't Proof. Here's What Is.
Most consultant websites have a section of quotes in italics. "A pleasure to work with." "Really kno
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Five Things Wrong With the Average Consultant's Homepage
I look at a lot of consultant websites — as part of the visual identity work with clients, and becau
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Case Studies
She Lost a $5,000 Contract Because of Her Website. Here's What We Changed.
She was on the call. The referral had gone well. The scope was agreed. And then the decision maker o
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The Sentence Your Whole Business Should Fit Into
Here's a symptom worth paying attention to: you spend most of every discovery call explaining what y
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He Was Booking Two Calls a Week and Closing Almost None
Most people who come to me have a traffic problem, or think they do. This one didn't.He was going ou
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Website Strategy
You Probably Don't Need a Five-Page Website
Home, About, Services, Blog, Contact. Almost every consultant website has these five pages, and almo
Read More →
Testimonials Aren't Proof. Here's What Is.
Most consultant websites have a section of quotes in italics. "A pleasure to work with." "Really kno
Read More →
Five Things Wrong With the Average Consultant's Homepage
I look at a lot of consultant websites — as part of the visual identity work with clients, and becau
Read More →
Authority Building
The Gap Between How Good You Are and How You Show Up Online
You are good at what you do. That is not the problem.You've been doing this for years. Your clients
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When a Prospect Asks to See Your Website, They're Not Browsing
There's a reasonable way to think about your website that I want to take seriously before I argue wi
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How Much Do You Charge for a Website? It's the Wrong First Question
I get this question most weeks, and I understand why people ask it.Websites are opaque. Quotes range
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